“How do you show up when it matters to your members?” - Kevin Bethune
Thank you for tuning in to episode 116 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by our friends at CUES. CUES is the leading talent development solutions provider to the credit union industry.
My guest on today's show is Kevin Bethune, Founder & Chief Creative Officer at dreams • design + life. Kevin will be our keynote speaker for the upcoming CUInsight Mini-Con: GROW. In this episode, Kevin chats about his career journey and the many leadership lessons he’s learned along the way. We also dive into how credit unions can best position themselves to adapt to the digital transformation and still keep members first.
From engineering to designing, Kevin’s career journey includes a host of pivots and exploration. He shares his passion for embracing curiosity and believes multidisciplinary convergence is necessary to identify leadership potential and serve communities holistically. Kevin shares that to be a strong leader, you don’t have to be the strongest voice in the room but you must always be willing to serve.
As we dive deeper into how Kevin maintains purpose, he shares that human potential starts with understanding who the efforts and contributions are serving. Kevin says it’s easy to get consumed in market funnels and clicks, when instead, the people should remain the focus. He explains that this is something credit unions do well and what will keep them relevant in the overall financial services market. Throughout the conversation, Kevin encourages credit unions to seek opportunities that foster even better human connection and continue to give members the confidence to move forward.
During our rapid fire questions we learn what Kevin was like in high school, what he enjoys doing outside of the office, and the great people he surrounds himself with to reach the next level. As we wrap up the show, Kevin encourages leaders to ask themselves, “Where is the future going?” This answer will help executives and teams refocus on strategic thinking and prepare themselves for shifts that come along the way. Enjoy my conversation with Kevin Bethune!
Find the full show notes on cuinsight.com.
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Books mentioned on The CUInsight Experience podcast: Book List
How to find Kevin:
Kevin Bethune, Founder and Chief Creative Officer of dreams • design + life
hello@dreamsdesignandlife.com
www.dreamsdesignandlife.com
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