The CUInsight Experience

April Clobes - Mission Moments (#73)

May 15, 2020 CUInsight / April Clobes Season 2 Episode 73
The CUInsight Experience
April Clobes - Mission Moments (#73)
Show Notes

“Each interaction is meaningful and you should live each to the fullest.” - April Clobes

Thank you for tuning in to episode 73 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by our friends at PSCU. As the nation’s premier payments CUSO, PSCU proudly supports the success of more than 1,500 credit unions.

Over the last few weeks, credit unions across the county have had to make major changes to how they serve their members and community. On this week’s episode, I sat down with April Clobes, President and CEO of Michigan State University Federal Credit Union, to discuss how she and her team have been able to successfully navigate this interesting experience for their members. 

In thinking about the challenges we’ve faced, April and I discuss some of the unique ways MSUFCU is working to keep their team motivated and engaged with their mission, while at the same time providing a robust digital service experience for their members. April shares that she attributes a lot of the team’s success to the strong culture the credit union has developed over the years. She believes this will continue to play a pivotal role over the next year as her team, and the credit union industry as a whole, begins thinking about and “creating new normals” of service for the future. 

Delving into April’s role as a leader and long-time credit union employee, we talk about her somewhat unlikely path from marketing executive to CEO, and how the inspiration has changed over the years, especially given our current circumstances. Drawing on those experiences, April shares some of the lessons and myths she’s learned about leadership, and reminds us not to be afraid to do a zig and zag from time to time in order to keep learning and growing. 

In the rapid-fire questions section, we learn that April is a Starbucks fanatic, who loves to read and enjoys spending time with family and friends in her spare time. In her final ask, she encourages us not to be afraid to collaborate and discuss ideas with other credit unions. You don’t want to miss this great episode!  

Find the full show notes on cuinsight.com

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Books mentioned on The CUInsight Experience podcast: Book List 

How to find April:
April Clobes, President and CEO of Michigan State University Federal Credit Union april.clobes@msufcu.org
www.msufcu.org
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