The CUInsight Experience

Julie Ferguson - Be Memorable (#47)

November 15, 2019 CUInsight / Julie Ferguson Season 1 Episode 47
The CUInsight Experience
Julie Ferguson - Be Memorable (#47)
Show Notes

“The more engaged your employees are, the more engaged your members are.” - Julie Ferguson

Picture this, warm sunshine, sand running through your toes, and the breeze from the Indian Ocean gently ruffling your hair. Randy Smith, co-founder of CUInsight.com, is on location with his guest Julie Ferguson at the 20th SACCA Congress in beautiful Mombasa, Kenya. Listen in as they have a friendly conversation about their experiences in credit unions and beyond.

Julie is a small business owner, and a consultant in the credit union movement, with a focus on business development. Her goal is to work herself out of a job by teaching credit unions the tools needed to evolve and grow their businesses.

Do you have a travel bug? Listen as Julie and Randy discuss their love of travel, the things they have learned, and the camaraderie they have with all the attendees at the conference. The talk about what it means to be location independent and the joys and struggles that come with it.

Julie shares three tips to increase member engagement; ask smart questions, listen, and stay in the driver’s seat of the dialogue. For credit unions to remain relevant in today’s market, Julie believes the key is engagement. The more engaged your employees are, the more engaged your members will be. Leading with the heart is critical.

This is a fun episode with many leadership tips and hacks that you can apply to any area of your life and career. You can tell from the joy in her voice that Julie loves her life and how she gets to live it. She will brighten your day, so plugin, and enjoy!

Find the full show notes at CUInsight.com.

Subscribe on: Apple Podcasts, Spotify, Google Play, Stitcher 

How to find Julie:
Julie Ferguson, owner of JRF Consulting Services
www.julierferguson.com
julie@jrfconsultingservices.com
Twitter | LinkedIn | Instagram

In This Episode:
[01:41] - Welcome to the show, Julie!
[02:09] - Julie have you had a good time this week?.
[03:55] - She speaks about marrying her love of travel and her work with credit unions.
[05:48] - Julie discusses the challenges around work and travel. She calls it being location independent.
[08:18] - Getting new members and maximizing the existant relationships is the focus of her company.
[10:32] - Julie says she wants to work herself out of a job, by giving the tools to the team so they can evolve and grow.
[11:29] - Three tips for member engagement are; ask smart questions, listen, and stay in the driver’s seat of the dialogue.
[13:38] - She believes that the more engaged your employees are, the more engaged the members are.
[14:39] - Why did you leave First Tech Credit Union to start your own business?
[17:41] - Her inspiration over the last ten years has changed from helping herself to helping others.
[18:36] - Collaboration, being genuine, leading with heart are some things she admires in the leaders she has met.
[19:26] - How has leadership styles changed over the last ten years?
[20:15] - Be memorable are two words that Julie says all the time.